In place of online gaming corporation W88, Crystal Palace FC has announced Cinch as its new official front-of-shirt sponsor for the 2022–2023 campaign.
The announcement comes after ongoing discussions over a change in all sports. This month, the UK government worked with the Premier League to propose an early termination of team sponsorships.
Speculation about how the government would alter football’s relationship with gaming companies has increased as the English football season draws close. Still, Crystal Palace became the first team from the English top-flight to make such a move.
In a contract that ended its partnership with its former partner and fellow gaming company, ManBetX, W88 sponsor previously partnered with Crystal Palace as part of its “growing portfolio of creative business alliances.”
The men’s and women’s teams are included in the club’s new multi-year arrangement, and as part of the agreement, the online auto marketplace will become Palace’s official training wear partner.
Along with branding on all replica shirts, Cinch will gain “substantial” brand exposure from the club’s Academy teams, Selhurst Park stadium, and digital channels.
“This is a fascinating time for our collaboration, as we start our 10th consecutive season in the Premier League with a roster packed with international talent,” said Barry Webber, the Premier League team’s commercial director. We are eager to support one another in realizing our individual goals.
With this move, Cinch expands its sporting partnerships portfolio, including Northampton Saints Rugby, England Cricket, and the SPFL. The company also sponsors Tottenham Hotspur’s sleeves.
No price was revealed for the new deal, but W88 reportedly paid about £6.5 million annually.