Over the last decade, social media marketing has become an indispensable tool in the arsenal of brands and businesses of all kinds, with opportunities to build relationships, engage with customers, and increase sales like never before – and the stats back it up. A January 2014 survey by PewInternet revealed that 74% of adults in North America used social networking sites, including 82% of 30-49 year-olds and 89% of 18-29 year-olds.
In addition, research from social media analysts Digitas predicts that the growth of social commerce could make it a business worth $30 billion before the end of 2017. And in a Social Media Examiner poll conducted in 2015, 91% of respondents said that social media marketing – worked on for at least 6 hours per week – increased exposure for their business. branded trucks
If you’re not using social media at all, or your current strategy isn’t working for you as well as you hoped, now is the time to make a change. You are about to learn over 500 expert hints and tips to effectively market your business across all of the most popular social media platforms including Facebook, Twitter, YouTube, Google+, and Pinterest.
Each chapter is grouped broadly into several sections including profile optimization, content strategy, and advice on paid advertising. Success in social media marketing results from building strong and long-lasting relationships with customers and professional contacts, and sharing the type of content and expertise that they will want to share onwards to their friends, family, and colleagues.
This approach will help to attract and keep loyal customers and connections, and encourage brand ambassadors to sell your business for you – a complete reverse from the traditional marketing model! While this approach is a world away from the way traditional marketing works, this open, two-way communication is now what billions of consumers around the world expect from the businesses and brands to whom they invest time and money.
Direct selling does have a place, but as you’ll learn, it isn’t the “front and center” where social media marketing is concerned.