No matter the business that you are running online, search engine optimization plays a critical role in its success. However, those who don’t know SEO should be wondering what it is and what it is about.
What is SEO?
SEO means search engine optimization, and it describes varied sets of rules that are used to optimize a website so that it delivers a better search experience for the users and ranks higher in the search engines. SEO is the process that every website owner follows to boost the visibility of their websites in the search engines, therefore bringing in more traffic, conversions, and sales.
Generally, SEO can be compared as an all-around framework because there are many rules, stages, and varied controls that a website owner should go through while optimizing a website for SEO.
The goals of SEO
SEO has two main goals, the first one is to assist you to comprehend what users are interested in online, and this helps to guide you when creating the best content, which is of value to the reader and which the reader can engage with.
The second goal of SEO is to make sure that the pages in your website can be indexed and get ranked by the search engines. The content needs to be of amazing quality, and the web crawlers should be able to understand what your website is all about so that it can bring you the right content whenever a search is done online.
Moreover, following the recommended SEO standards is an excellent way to enhance the quality of any website by making it user-friendly, easier to navigate, and faster.
The most critical SEO tasks should be about the following:
- It helps to identify what the users are looking for online which is related to the products that you offer.
- Create high-quality content which will help to make the users happy and guarantee them a better user experience.
- Provide signals to the search engines as well as to the crawlers through the diverse SEO methods that are employed.
Stages of SEO
The following are the SEO stages that every website owner should follow. Especially if you build your website using a Shopify theme, you can consult an SEO expert Shopify who will help you to complete these essential stages of SEO successfully.
1. Technical SEO
This is the first stage for anyone who wants to optimize a website. This is about the settings of the websites, and not the content or anything else. After you get the technical issues done correctly, you won’t be getting back to it again.
2. On-site SEO
This is the second stage and deals with the content of the website. It looks at SEO keywords, website structure, title optimizations, and structured data markup among other important techniques.
3. Off-site SEO
This is about building links with other sites that will make the website rank higher in the search engines.