After many years of CES, the tech industry has taken notice of the heightened safety concerns in Las Vegas. Recently, AT&T and TikTok announced they will not be attending the trade show. Google’s decision to skip the trade show is a sign of its deep commitment to the technology community, and it could lead to further delays in bringing new products and services to the market.
In 2017, Google and other tech companies decided to pull out of the event due to health concerns related to the omicron-v coronavirus. The company is now focused on expanding its virtual presence instead and is exploring other ways to expand its reach. The decision may have been made due to the recent expansion of its hardware line. However, it is important to note that the two tech giants are still going to participate in the show.
T-Mobile US has also scaled back its in-person presence at CES, with the CEO no longer giving a keynote speech. Pinterest, which had been planning a smaller presence for CES, decided to pull out altogether. But it was unclear whether this decision would affect its future plans. Other companies, such as Advanced Micro Devices Inc. and Nvidia Corp., have said they have been cautious from the beginning and are going ahead with the show despite the new rules.
Although the announcement of a virtual presence by Google will not hurt the company’s in-person presence at CES, it could lead to a backlash from exhibitors. Other companies, including Amazon and Pinterest, have also canceled their in-person presences at the event. Intel, T-Mobile, and Pinterest have also decided to scale back their plans for a physical presence at the show. Meanwhile, Nvidia plans to deliver an in-person address to attendees via their website on Jan. 4.
While T-Mobile and Intel have announced their in-person presences at CES, Google and other big names continue to scale back their plans. As a result, CES’s in-person presences have remained largely virtual. While the cancellation of CES has resulted in a drop in attendance, some large companies have pulled out. This includes Apple, Facebook, T-Mobile, and TikTok, which canceled their planned CES in-person presences.
In addition to CES, Google has been expanding its virtual presence by introducing new products and services. Its Pixel handsets and Nest home products have become major tentpoles at the show. Its booths at CES also boasted a massive array of digital signage. While a traditional booth is not a viable option, an online display would be the most cost-effective way to display a company’s hardware.
After canceling its CES in-person presence, Twitter, TikTok, and Intel have also canceled their CES in-person presences. In addition to Google, T-Mobile, AT&T, Sony Electronics, and Facebook have all pulled out. Even Facebook and Pinterest are sticking to their plans and will host meetings at CES, but their in-person presences will be scaled-down.
Since its in-person presence at CES was canceled, Google’s hardware presence has become a tentpole presence for the company. Its Pixel smartphones and Nest home products have been a mainstay in the Las Vegas Convention Center’s parking lot for years. Nonetheless, the companies still plan to hold meetings in person at CES. The company has also suspended all its CES activities.
With CES, Google has also canceled its on-site presence. While the company will still attend CES 2022, it will not be exhibiting its hardware there. Its plans include a virtual presence instead. But in the end, it is not all about technology. Despite these changes, the tech giant has been scaling down its physical presence in the wake of a deadly virus outbreak.