SUVs across the world are big and hulking creatures; they consume lots of fuel and are not that great on the suburban roads either. But if you are an off-roading enthusiast and are planning to take these vehicles to their limits, you will truly understand the kind of appeal that they have amongst the populace.
Looks play a major role in these scenarios. When you are a fan of aftermarket wheels and are on the lookout for a neat set, Fuel Wheels can be your go-to option.
But what is the special charm and the charisma that places this brand ahead of ones like, say, Method Wheels? Is there any major difference in quality at work here?
Moreover, there is a lot of background noise that Fuel Wheels are pretty expensive, certainly more than competing companies like Forgiato Wheels and so on.
If that is true, why do these SUVs still have a soft corner for Fuel’s model?
Here are some reasons.
Why are Fuel Wheels the stuff of legends?
Fuel is a brand that is not too old. Yet, it has managed to capture the imagination of the aftermarket custom and tuner wheels worldwide. There are several reasons why Fuel’s products are more contemporary and more advanced than those of Method Wheels or any other comparable brand.
Here are what experts say.
- Superior aesthetics: For Fuel Wheels, style comes first. This is not a disparaging statement since they place great emphasis on other aspects too. But these wheels are renowned wherever custom rims are sold for their gleeful styles and the sheer variety that the company offers.
Each year, Fuel rims produce a range of newer and better rims that are awesome to look at and deliver striking performances. This leads it to having a natural advantage over the likes of Forgiato Wheels since the latter cannot come up with such products at the drop of a hat!
Another often-overlooked aspect is that this constant refurbishment of models means that the consumer is never taken for granted. Clients in this niche are known for being pretty determined and demanding, two traits that are pretty difficult to deal with.
But Fuel has conducted several market studies and has enough business intelligence of what drives their clients. It produces their new models in that fashion.
- Better R&D: Being a highly profitable company, Fuel Wheels witnesses the green rolling in each year. But unlike many other companies, it does not rest on its laurels. Instead, a significant portion of its budget every year is allocated towards its research and development efforts.
This has two distinct advantages. One, being a technology-driven company, Fuel Wheels remains ahead of respectable competitors like Method Wheels and the likes by incorporating the latest techniques in forging and casting alloys.
Another advantage lies in the fact that Fuel learns from its mistakes in the past and takes lessons from its failed models. There are several such instances- even a titanic company like this one makes mistakes! But Fuel learns what works and what does not, ensuring that they are technologically always competitive.
This philosophy is at the heart of the company’s continued success and it can be safely established that it will remain a hallmark of the brand in the years to come.
- Superior alloys: The promise of quality starts with a commitment to the clients. To that end, Fuel rims have set the benchmark by only buying the best aluminum available in the markets and then using them for the manufacture of their products. While it is certainly not public knowledge, Fuel Wheels is known to have inked several deals with some of the world’s top suppliers of high-grade aluminum.
This essentially means that the company has priority access to aluminum reserves and ores around the world in a manner that Method Wheels and other renowned brands do not. This is definitely a strategic advantage that is not to be taken lightly.
It has another dimension: alloys will be soon quite scary given the war in Ukraine. As more countries place sanctions on Russia and hold it accountable for the unfolding disaster, it is becoming clear that fuel, gas, and metal supplies will soon be in short supply. That is because Ukraine is the leading supplier of all these crucial elements.
With a rise in the price of crude oil, most Americans and SUV lovers worldwide will ask for lightweight rims. This will probably mean more sales of Mags, alloys that are mostly made with magnesium and a few other metals.
Fuel Wheels currently is in a very good position to take advantage of the situation as it also manufactures other types of wheels. This is a significant advantage.
You now have 3 points that demonstrate why Fuel’s products are so popular with the SUV crowd. There are several other reasons. For example, Fuel Wheels has a great and intuitive web interface from which you can also purchase the types of rims you like.
They have revamped their seller network across the country. Overall, buy Fuel for all the memories!