The answer to this question is a resounding no. SEO is far from dead and it remains one of the most effective online marketing strategies. While the rules of SEO have changed over the years, the basic principles remain the same. In order to rank high in search engine results pages (SERPs), you need to optimize your website for keywords that your target audience is searching for.
SEO is not a quick fix; it takes time and effort to see results. But if you are willing to put in the work, you can achieve great results with SEO. There are many different aspects of SEO that you can focus on, such as on-page optimization, link building, and social media marketing.
SEO is an ongoing process, and you will need to consistently monitor your efforts to see results. However, with the right SEO strategy in place, you can get more organic traffic for your site over time which will lead to an increase in sales and revenue.
If you are considering whether or not it is worth investing in SEO, here are some reasons why it absolutely is. You can also publish your article here.
SEO Can Increase Your Sales
One of the main goals of any business online should be increasing sales. You may have heard that even if people find your site through search engines, they do not always buy on their first visit. This may be true but if you do not rank high on SERPs, no one will ever come across your website there won’t be any potential customers.
SEO is an investment in gaining organic traffic to your website through search engines. Investing in SEO will lead to a steady increase in sales over time, which can make it a good investment for your business.
Link building is still one of the most important SEO strategies because it helps to improve your site’s authority and credibility. When you have links from high-quality websites, it tells Google that your website is also a high-quality website which will result in higher rankings in SERPs. This means more organic traffic and more potential customers for your business!
When you invest in SEO strategies such as link building and on-page optimization, you will see increased conversions from people who already know about your brand and want to purchase through SERPs instead of going directly to your site. You can also see increased sales by investing more into social media marketing, especially if you have a strong online presence. This leads us to our next point…
Social Media Presence Can Benefit Your SEO Strategy
Search Engine algorithms are always changing so there is no guarantee when or how much higher you rank after putting in the time and effort to rank higher. But if you work on your social media presence, it can help to ensure that you are always moving up in SERPs.
The more exposure your brand gains on social media platforms such as Facebook, Twitter, Pinterest, Google+ or others results in more exposure for your website. Many people search for products online through search engines which means that having a strong social media presence can benefit your SEO strategy by leading more organic traffic to your site through SERPs.
As an added bonus, having engagement with customers on these platforms will give you feedback about what they want so you can offer the right products/services to them at all times.
You Can’t Afford Not To Invest In SEO
One of the reasons why SEO is still very relevant in this day and age of social media marketing, mobile optimization, and other online strategies is because people are using search engines to find products/services vs. going directly to a company’s website.
You need to be visible on SERPs if you want people to come across your site while searching for the services that you offer or products that you sell. Investing in SEO will keep your business visible online so it doesn’t fall through the cracks which would lead to even less traffic than if you weren’t even ranking on SERPs at all! This means potentially losing out on sales, customers, and revenue.
You may want to share some of our infographics (see below) with your team, customers or even post it on social media to help them understand why investing in SEO is important.
When you consider all of the things that go into ranking higher in SERPs (other than links), you will see how important it is to focus on on-page optimization so people can actually find your website when they search for products/services that you offer. Here is the guest article contribution opportunity to users to write for us digital marketing.
Improving site speed, having unique meta descriptions and titles, using keywords throughout your page content, linking to other pages with relevant keywords, etc are all ways to improve on-page optimization. All this together leads to higher rankings in SERP which means more organic traffic which leads to increased sales. Link Building Is Still Relevant! A lot of people think that link building is no longer relevant now that Google has released its Penguin update, but that’s not true.
To sum it all up, here are the key reasons why you should invest in SEO for your business:
- SEO can help you get found on SERPs.
- Investing in SEO will keep your business visible online.
- You can’t afford not to invest in SEO.
- On-page optimization is key.
- Link building is still relevant!
- SEO is an investment that can help your business grow over time.
If you are still unsure about whether or not investing in SEO is the right decision for your business, feel free to contact us for more information or a consultation.