Do you want to enter the arena of video marketing or deepen your knowledge? No matter your level of experience, you have everything to learn from the digital marketing gurus. In addition to regularly producing professional video content, they know how to analyze the performance of their creations. We brought together a group of high-level experts to ask them to share advice during a webinar. Discover the top ten of their recommendations for successful videos.
It is by creating that one becomes a creator
No one embarks on a new adventure without trial and error. Video marketing is no exception. The more professional video experience you accumulate, the more comfortable you will feel in the world of digital marketing. People don’t know where to start because they don’t realize they just have to press a button on their phone.
The value you deliver is infinitely more important than the video editing effects and all the bling that goes with it. Don’t worry too much about your style of dress or your voice. Instead, help people solve their problems.
As you start with the video marketing, you should jump into buying YouTube ads or help from a trusted company! You can buy instant YouTube views and get a better start!
Improve pro video
Planning your marketing video allows you to stay on track and cover all the essential points. Depending on the type of video, you may consider writing a script. Confidence simply comes from the fact that you’re better able to communicate when you know what you’re doing and when you know what you’re talking about. Make sure you’re in tune with the audience and create the content they expect.
Yes, you have a camera!
When we think of “pro video”, we usually have in mind a high-end camera. Error! If you already have one and know how to use it, great. Otherwise, your smartphone will do just fine. The other day, my father called me to ask me which digital camera to choose. I replied: Your smartphone! And we had a good laugh because people tend to overlook the potential of their phone. To give you an idea, the iPhone X has the ability to shoot in 4K at 60 frames per second. It’s incredible!
Highlight your digital marketing project
For the creation of your marketing video, good lighting makes all the difference. Ever since I started doing pro video, I love using natural light because, for me, it’s one of the best sources of lighting. Good news, the efficiency of artificial lighting is accessible to small budgets. I have studio lighting in the office because I do pro video all the time, and my two projectors must have cost me $75.